297 changes at 9 of the 9 firms we watch.

Site-wide update: 32 pages affected

Site-wide change: 3 pages affected

Added 72-hour guarantee, clarified activation, and expanded to 30 zones in Greater Manchester.

The guarantee in the 'Why choose your end of tenancy clean over a cheaper quote?' section was updated to '72-hour re-clean guarantee'.

Marketing messaging updated: 'Full deposit back' replaced by '72-hour re-clean guarantee'

The competitor has shifted their primary value proposition from a deposit-back guarantee to a specific 72-hour re-clean guarantee.

Carpet shampoo removed from the price list (previously £35)

The competitor no longer lists a specific starting price for carpet shampoo as an add-on service.

Marketing messaging updated to emphasize '72-hour re-clean guarantee'

The competitor has updated their website copy to prominently feature their 72-hour re-clean guarantee across multiple sections of their Altrincham service page.

The 'Rooms' price of £35 has been removed from the price list

The removal of the specific per-room pricing for carpet cleaning may indicate a change in how they bundle or quote this service.

Re-clean guarantee terminology updated from 'free re-clean' to '72-hour re-clean'

The competitor has rebranded their service promise to emphasize a specific 72-hour timeframe for their re-clean guarantee.

Re-clean guarantee wording updated for deep cleaning services

The competitor updated their 72-hour re-clean guarantee policy to explicitly state it covers deep cleans.

Re-clean guarantee terms updated to '72-hour re-clean guarantee'

The competitor has standardized their service messaging by explicitly branding their free re-clean policy as a '72-hour re-clean guarantee' across their pricing and terms.

Service guarantee terminology updated to '72-hour re-clean guarantee'

The competitor has standardized their service messaging by explicitly branding their re-clean policy as a '72-hour re-clean guarantee' across their pricing and service descriptions.

Re-clean guarantee terminology updated from 'free re-clean' to '72-hour re-clean'

The competitor has standardized their marketing language to emphasize a '72-hour re-clean guarantee' across their service descriptions.

Updated price list: 8 items, prices mostly the same

Competitor updated their '72-hour re-clean guarantee' messaging

The competitor has updated their service description to emphasize their 72-hour re-clean guarantee across multiple sections of their page.

Re-clean guarantee description changed from 'a free re-clean' to '72-hour re-clean'

The competitor has updated their service messaging to explicitly define their re-clean guarantee window as 72 hours.

New pages on the website: 9

The 'Area' section expanded from 22 to 30 service zones, adding 'Ashton-under-Lyne'.

Site-wide change: 7 pages affected

Site-wide change: 15 pages affected

Added add-on pricing: white goods from £19 and fridge interior from £25

The competitor has introduced specific add-on pricing for integrated appliances, starting at £19 for white goods and £25 for fridge interiors.

In the «Across Greater Manchester» block, end of tenancy cleaning zones rose from 22 to 30.

Service area coverage increased from 22 to 30 areas

The competitor has expanded their service reach to 30 areas across Manchester.

Page changed: manchesterendoftenancycleaning.co.uk/contact

Service area expanded to include Middleton, Oldham, and Bury

The competitor has expanded their service coverage area to include three additional locations.

End of tenancy cleaning pricing added: £155 for studio, £189 for one bed, £229 for two

The competitor has published specific starting prices for their end of tenancy cleaning services in the M21 area.

Appliance cleaning add-on prices added: white goods from £19, fridge from £25

The competitor has introduced specific pricing for appliance cleaning add-ons that were previously listed without individual costs.

Added starting prices: £155 for studio, £189 for one-bedroom, £229 for two-bedroom

The competitor has published specific starting prices for their end of tenancy cleaning services in Altrincham.

Oven and fridge cleaning changed from 'included' to 'from £55 and £25'

The competitor now lists specific starting prices for oven and fridge interior cleaning instead of offering them as included services.

Service area coverage increased from 22 to 30 areas

The competitor has expanded their service reach to 30 areas across Manchester.

The "Get an accurate price" section on the guides/end-of-tenancy-cleaning-cost-manchester page changed

Service area coverage increased from 22 to 30 areas

The competitor has expanded their service reach across Manchester, which may increase competition in the newly added locations.

Page changed: manchesterendoftenancycleaning.co.uk

New page added: 'reviews'

The competitor has introduced a dedicated section for customer feedback on their website.

Competitor updated their website with new customer testimonials

The competitor has replaced their previous review section with a series of detailed customer testimonials highlighting their pricing flexibility and service reliability.

Competitor removed the 'What Our Customers Say' section from their move-in cleaning page

The removal of customer testimonials and the explicit link to their 'Sage Cleans Ltd' brand reduces the social proof displayed on their service page.

The re-cleaning warranty period has been increased from 48 hours to 72 hours.

Re-clean guarantee period increased from 48 to 72 hours

The competitor has extended their service guarantee period for move-in cleaning, which may influence customer expectations in the local market.

New service added: Hall, stairs and landing priced at £25.0

The competitor has expanded their move-in cleaning price list to include a specific rate for hall, stairs and landing areas.

Standard fridge/freezer price format changed from £25 to from £25

The competitor updated the pricing label for the Standard fridge/freezer service to indicate a starting price.